Avnet AIR is an internal broadcast created to update the embedded sales team on the latest news, sales results, and top supplier trends and to serve as a forum for the embedded leadership team and sales teams to connect througha live, interactive forum via casual, informative discussion, communications post-broadcast. Avnet AIR will stream quarterly.
Spark created a 30 second teaser animation to inform and excite attendees about the upcoming broadcast. Additional assets were created for the live feed including logo, background images, and on-screen graphics. Spark facilitated a live in-studio broadcast via an online WebEx presentation. The leadership team, consisting of 9 panelists, streamed live along with PowerPoint presentations for the sales team to follow along.
The inaugural AIR broadcast was extremely well attended and well received with over 95% attendance. Feedback was collected through WebEx and by leadership/sales manager communications post-broadcast. Avnet AIR will stream quarterly.