Avnet Sightline –
Branding + Creative + Publication + Video
Sightline is a Global Publication of Avnet Electronics Marketing published online biannually. As an executive communication publication, Sightline enables Avnet EM’s Global President to communicate directly to Avnet employees worldwide. The 5-page publication is focused on strategic direction, global performance and state of the business.
Spark produces the publication and launch email blast with graphic emphasis on the horizon via vast, panoramic images. Spark also created the initial branding for the publication. The online format allows for efficient distribution and enhances readability. As well, the online format allows for analytics like readership and open-rate.
The online, digital publication generates real-time reporting and allows for readership tracking, content penetration, and allows the entire EM executive team to contribute to the publication. Sightline consistently achieves more than a 50% open rate worldwide. The size of the publication seems to be well-received with 5.39 Average Page Views Per Open and 4.11 Average Time Spent (Min.) Per Reader.
Sightline consistently achieves more than a 50% open rate worldwide.
Publication Launch eMailer