rSmart OneCampus Video
SUMMARY
Informational and experiential video presenting the key benefits and functions of rSmart’s online portal for colleges and universities.
SOLUTION
  • Developed concept in alignment with the company’s brand guidelines
  • Created a story that captured the product’s sphere of impact: millions of students, thousands of administrators, and hundreds of higher eduction institutions
  • Produced storyboard and script
  • Combined stock footage, graphics, and animation for rich media experience
  • Delivered final cut for use on company website and live events
RESULTS
  • Communicates key technical functions in a user friendly, entertaining format
  • Used the voice of the student as technique to illustrate ease of use
  • Highlighted all stakeholders involved in the purchasing decision
  • Video honored with American Marketing Association – Phoenix Award
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